Overview
An Ideal Customer Profile (ICP) describes the customer most likely to benefit from your product or service. It helps businesses target their marketing efforts and sales strategies toward the right audience, increasing their chances of success. However, creating an accurate ICP can be challenging and time-consuming. This is where AI comes in.
Ensure The AI Has Been Trained First
For this feature to provide the best suggestions, you must first train the AI. To do this, you must crawl your website, add text input, or upload PDFs with information about your company, products/services, and who you serve.
💡 Please note
If the website you've asked to be crawled does not have the proper SEO metadata, it can't successfully crawl it and obtain the necessary information to be trained.
For example, the SEO metadata includes the title, description, keywords, and author. These items are typically found on every page of a website or funnel.
Select The Data You Want The AI Trained On
Once you have crawled your website, you can select which pages to train the AI on. To do this, click each point under 'Use Data' next to the corresponding page from the website. Then, click 'Submit.'
Generate Your ICP Suggestions
After you have crawled your website or added text, Q&As, or PDFs to train the AI, it's time to generate your ICP Suggestions. To do this, visit ICP Suggestions under the AI Tools menu and click 'Generate.'
From here, you now have a detailed list of recommendations for which titles or business types you could search for based on your ICP.
Use Suggestions To Create New Searches
After the AI generates the ICP suggestions, it creates a list of Advanced List Suggestions you can use to create new searches.
Click 'Search' next to a suggestion to create a new search automatically.
This triggers a new search for your selected title or business type and prefills the search box.
Once a search has been completed, a green checkmark will appear next to each suggestion.
Critical Strategies For Accurate ICP Suggestions
Input Comprehensive Data
Diverse data input, including website content, text documents, FAQs, and PDFs, is crucial for effective AI-driven ICP suggestions. By providing a wide range of data, the AI can better understand the business context and nuances, resulting in more accurate and relevant suggestions.
Selective Data Use
It is essential to be selective about which data pages to use for AI analysis. This means choosing specific pages that represent the core of your business. By doing so, the AI can optimize its analysis and provide more targeted and precise suggestions.
Enable Data with Precision
Enabling specific pages for AI analysis, such as AI credits, is crucial to managing resources efficiently. This ensures that the AI only processes data when explicitly permitted. By precisely enabling data, businesses can avoid wasting resources on irrelevant data and focus on the most critical information.
Generation of ICP Suggestions
The AI suggests potential customer profiles once the data is loaded and enabled. These suggestions include industry-specific recommendations, relevant job titles, and company sizes. This information can help businesses target their marketing efforts to the right audience.
Iterative Process
AI's most significant advantage is its ability to refine ICP suggestions over time. As more relevant data is inputted or updated, the AI can continuously improve its suggestions, ensuring they remain accurate and appropriate to the business's evolving context.
Interactive Feedback Loop
Engaging in an interactive feedback loop with the AI can further enhance the accuracy and relevance of ICP suggestions. The AI may ask for further details or clarification, and responding to these queries can help refine the suggestions even further. This feedback loop creates a continuous improvement process, ensuring that the ICP remains up-to-date and effective.
In conclusion, using AI to create an Ideal Customer Profile can save businesses time and resources while providing more accurate and targeted suggestions. By inputting comprehensive data, being selective about data use, and engaging in an interactive feedback loop, businesses can create a highly effective ICP that can help drive their success.